Google is an ad company, not a search company. Unsurprisingly, Google will always prioritise ad revenue over quality of content. For example:
- Google search is full of ads (since a long time)
- The search results themselves have gotten worse due to sites prioritising SEO over good content
- This is why when you search for a recipe, the top results include long narratives like the author's life history in relation to that recipe
- Google's search algorithm uses ML and Google engineers no longer understand how it works
- This further has deteriorated the quality of search results
- Google no longer allows users to access cached search results